Writing to impress? Or Express?

Received an email from Andy Morgan, owner of RippedBody.com, an online resource for the art and science of training for strength and aesthetics. I accidentally discovered his blog a couple of years ago and have been a fan since! His posts are in-depth and just too valuable for athletes and fitness enthusiasts alike.

Last year I purchased THE MUSCLE & STRENGTH PYRAMIDS: TRAINING & NUTRITION and it has changed the way I train and eat. If that interests you a little, you should invest in it right away! (No affiliation! Just a recommendation that I believe will change the way you think.)

Back to the reason why I’m writing this — Andy’s email…

I’ll be writing more from now on. If you wondered why the lull, here’s the honest reason:

I used to write on the site a lot, but I got out of the habit. It got to the point where just the thought of writing an article for the website would make my stomach churn. It was never a problem when it came to writing up guides for clients, but as soon as I know it needs to go on the website, I would just have nightmares about page titles and SEO rules, image choices and optimization, blah blah blah…

Also, I started feeling the need to go suuuuper deep. In reality, this was just my ego telling me to write to impress my peers, instead of focusing on being clear, concise and useful for my readership.

I’m sorry. I was a dumbass. There will be a lot more writing from now on.

I want to thank Alberto Alvarez for helping out (more about him in another email). It’s great to have someone to bounce ideas off of and have help with these technical things, and he is the reason this meal plans guide is here today.

Anyway, Happy Thanksgiving if you celebrate it!

– Andy

The key is this — we often major in the minor things, which always come in the way of the big picture that originally got us motivated.

I’m no different. I’ve spent a significant chunk of my adult life trying to ignore that I just might be a borderline “perfectionist.” The challenge is that staying in denial hasn’t really helped me become more productive or move ahead in areas of life that are dear to me.

The art of getting things done is in the “doing” than the “thinking” or the “ideal.” Just keep it simple. It’s hard to impress people on a day-to-day basis. But you’re so better off if you express yourself on a day-to-day basis. That’ll keep your sanity and expectations in check.

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