Staying on top of your field with content overload

I found myself organising my Feeds yesterday. Mostly taking out the inactive feeds and deleting a few that weren’t adding value. And then, I deleted a whole stack of grouped feeds because I got frustrated. There’s so much stuff to read that you just cannot prioritise. Yes, I know there’ll be some I can still read but am I not better off just reading those few? Do I have to have the others in that ever-growing list?

There’s a reason why books are still considered a valuable resource — it takes time to release one. A lot of thought, time and effort goes into making one that is most likely isn’t going to be a best-seller. Yet it’s still a valuable resource as far as synthesising ideas are concerned. Blogs are great! But I (for some reason) prefer the solo/individual blogs over the ones by professional content creators disguised as a company (or the other way around). And remember, books are written by individuals too!

Also, I believe a personal/professional blog by an expert feels a little more authentic due to the well-placed arguments and opinions than let’s say, a company blog. The latter feels like a well-oiled content producing operation. I guess that’s because I’m a skeptic and I know too much (I’ve studied and practiced a great deal of content marketing myself)!

Nevertheless, taking out everything and rebuilding your content feed isn’t an easy thing. Particularly when ‘economy’ is in your mind. So, I focused on the top 10 blogs in the industry (recruitment and staffing). I narrowed it down further to the top 10 experts in the industry. Turns out that 5 of these experts have a blog. In all, I now have 15 (instead of 73) sources of news, views and opinions on the recruitment and staffing industry.

I think the constant pressure of staying upto date and up to speed with the changes in and around the industry adds unnecessary pressure. And racking up content sources surely doesn’t help. What does is that we be conscious of the content that we consume. Focusing on the absolute best (our criteria for that just may vary) ensures that you don’t go overboard with information constipation (I’ve talked about this before — it’s a real deal)!

You should be just fine reading the top 10 blogs in your industry than a 100. Reading books and participating in training program/workshops to top off your professional development is still the way to go. And most importantly, you’ve got to be exposed to opinions — lots of them because that’s what is going to shape your own.

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