Whatever you say, you will be misunderstood

That’s like a general rule of communication most of us, including the experts, don’t acknowledge. And irrespective of how good a communicator you are, making an effort to be understood is critical to avoid the typical “failure to communicate” scenarios.

When it comes to aspects of communication, I’ve learned a great bit from teacher and marketer, Eben Pagan. One key aspect that he teaches is the use of frameworks or structure to make information easier to understand. But more often than not, it’s to minimise understanding! Taking this bit for granted results in sloppy communication or a complete breakdown.

The antidote to another rule, particularly if you’re a teacher, speaker, marketer, communicator — say something at least three different ways to make sure you’re understood. If you’re ever wondered why some of the best communicators hammer in a single point with examples, stories, and anecdotes is because they don’t want to be misunderstood.

Or perhaps, they don’t want you to think they’re a bunch of morons wasting your time!

By Sunil Nair

Nurturing leaders of tomorrow.

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