On creating value over content

Ironic it may seem but focusing on creating value has helped me see things differently. It definitely has helped me be more purposeful with the content I create, particularly the ones I share here and on socials. And the best part is that I’ve stopped caring about arbitrary stats, tactics, or traffic.

Some may call it ignorance but I call it bliss. I focus on just one thing — creating value for my readers by sharing my raw, authentic musings on leadership and communication. Without worrying about SEO or stuffing my thoughts with random keywords that rank well on the internet.

Believe me, it’s liberating! If you think otherwise, ask yourself how can you possibly live your values when you stuff it with the “best practices” or other people’s “recommendations”? Do we really have to filter out our true selves to fit in other people’s lenses?

For me, the answer has always been a “no.” So, the transition to creating value was pretty easy. As a result, I now focus on a few projects that helps me fulfil my vision to teach intentional leadership.

By Sunil Nair

Nurturing leaders of tomorrow.

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