They say, “desperate times calls for desperate measures,” and having closely observed the actions of global leaders the past two weeks, I’ve realised that communication amidst crises is one of the toughest leadership skill. The situation calls for clear, direct, and succinct messages that highlight the tactical, practical, focused plans of action.
This isn’t the time for stories nor is this a time for a philosophical discourse on ideals. Leaders have to be responsive and action-oriented. Their solutions should lead towards an outcome that’s the best for the common good no matter how inconvenient it is for the people at large.
It’s an emergency and should be treated as such.