Content creators and artists

Sadly in 2021, writers, musicians, cinematographers, filmmakers, designers, and other creative professionals are called “content creators.” 

Whatever happened to art and artists. 

Sure, one solid argument might be this: 

The kind of content needed to be created now Can not be created (alone) by Artists. Heads need something that sells; everything is about sales, not just an expression. 

I couldn’t agree more, but we need to understand that people still buy emotionally and justify (sometimes, vehemently) logically.

And I’m not sure if any self-respecting artist wants to generate content. Because content has become a commodity, it’s normal, replaceable or interchangeable. 

Content creators, too, can be replaced. Artists are timeless. But the argument rests on how we see ourselves — as content creators or artists. 

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