Sadly in 2021, writers, musicians, cinematographers, filmmakers, designers, and other creative professionals are called “content creators.”
Whatever happened to art and artists.
Sure, one solid argument might be this:
The kind of content needed to be created now Can not be created (alone) by Artists. Heads need something that sells; everything is about sales, not just an expression.
I couldn’t agree more, but we need to understand that people still buy emotionally and justify (sometimes, vehemently) logically.
And I’m not sure if any self-respecting artist wants to generate content. Because content has become a commodity, it’s normal, replaceable or interchangeable.
Content creators, too, can be replaced. Artists are timeless. But the argument rests on how we see ourselves — as content creators or artists.