Niching it down in the age of “full-service” everything!

There are literally tens of thousands of agencies across the world (probably more) and almost four times the number of businesses waiting to be served by these agencies. But only a few elite agencies get to enjoy the lion’s share of the market. The others… they keep waiting for the next big opportunity and keep […]

Your best move as a new soloprenuer

I know how it feels having a job one day and staying at home looking at the ceiling the next… wondering what on earth would you do or worse where the heck am I going to get my clients from? One of the biggest challenges solopreneurs face is to keep their sales/business development pipeline full. […]

Tired? Take a nappuccino!

Alright, don’t roll your eyes. It’s officially a thing. And you can blame Daniel Pink for that. In his new book, When: The Scientific Secrets of Perfect Timing, he explores the five secrets of taking a perfect nap. Find your afternoon low point. The best time for a nap is generally about 7 hours after […]

Good questions inform; great questions transform!

Steve Jobs asked one profound question that transformed Apple from the verge of bankruptcy to a trillion-dollar company! What was the question? “Who is Apple and where do we fit in this world?” And here’s how he articulated the response to his question: What we’re about is not making boxes for people to get their […]

Can you be my life coach? 

The answer is NO. Particularly when you’re so desperate for solutions. Almost 70% of my potential clients would absolutely ask this question. And here’s the bummer, I don’t market myself as a life coach nor do I have any desire to become a life coach. I’m an executive coach, which can turn into life coaching […]

They ask, you answer

Bumped into this great book by Marcus Sheridan! Technically, I didn’t really bump into it. I’d heard Marcus on a podcast (can’t remember which one, but do check out his Mad Marketing podcast) in July last year and even bought the book… but I picked it up last week and when I’d finally finished it […]

When shouldn’t you hire a coach?

I’ve been getting a lot of queries for coaching services lately. And as much as I love to coach someone professionally/personally, not everyone makes the cut. I end up refusing more than half of the leads that come through. Why? Because for the most part, the potential clients aren’t ready to get coached! Here’s the […]

The app won’t get s#@$ done for you!

You may think it would, but we know… it won’t. Regardless of what’s written on the features and benefits page of this app (whatever you’re using right now) or that friend who swears by the coolest app in the town. And here’s what’s ridiculous — people have made a fortune writing about how to use […]