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business marketing Random Thoughts

Why haggling for pricing is bad karma for you

Don’t let them haggle I hate to argue. Particularly, over price as I don’t think it’s worth my time or energy to argue over a few dollars when my work’s at stake. Although I’m aware that some people derive absolute pleasure haggling their way to saving a few dollars (pennies, in some cases). I can’t […]

Categories
business marketing

Find the first 10 and then the other 990

If you’re an entrepreneur (perhaps a wantreprenuer?) or know people who are, chances are you have heard or read Kevin Kelly’s take on the 1000 true fans. It’s probably one of the most useful marketing lessons of all time. A practical strategy to maintain one’s sanity while building a sustainable business over time. The only […]

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business coaching marketing personal growth Random Thoughts

Obscurity is the enemy

Do a quick search of consultants, coaches, and trainers on LinkedIn and you’ll find a staggering number of well intentioned folks listed as founders and CEOs of their companies! And if as an HR professional I was asked for look for an executive coach* for my organisation, who would I choose? It’s a difficult question […]

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leadership marketing Random Thoughts selling

The One-Sentence Guide to Persuasion

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” Blair Warren That sentence, my friend, is the only guide to persuasion you will ever need in your career and life. I’m serious. The following five points are […]

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marketing personal growth Random Thoughts

The best time to write

One of the ideas writers and content creators debate about is the best time to write. In fact, stop reading this and try Googling, “best time to write” and you’ll get over 3 billion hits! And almost every debate falls in the early morning, late at night, or anytime camp. I’ll be honest, no matter […]

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Fascinating marketing

The ideal audience

There’s an audience for everyone. It’s just a matter of time before you find them or even better, they find you. Marketers are obsessed with audience personas and for a very solid reason — it helps them reach out the relevant people in an efficient manner. But even then, they may not experience the desirable […]

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business coaching marketing Random Thoughts

It still isn’t about you!

I’ve shared my rant on this before but it seems we never seem to learn from our mistakes. This is particularly true with the independent consultants/coaches and small businesses. They’re overly fixed on their accreditations, affiliations, and awards that none of the clients or potential clients care about. Yet, we persist. Probably because there’s a […]

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marketing Random Thoughts

Creation and promotion

Ask any smart modern day content creator about their biggest obstacle and 9 out of 10 would say, “marketing.” They feel marketing is hard, gimmicky, and has gotten way too complex (read: data driven, sophisticated tools etc.) than it used to be. And each time I ask them to figure out a way nonetheless to […]

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business marketing Random Thoughts

I don’t want to hear the story, just tell me what to do!

For creative professionals almost all of their projects have diverse requirements. Which is great but what’s even better is that clients want them to step up the game and be the partner than an order taker. Unfortunately, this isn’t obvious to the creatives. Why? Because they either don’t expect it or have been burnt by […]

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business leadership marketing

Do the behaviour!

Sometime early last year I reflected on the amount of energy I was spending on my side-hustle. It was every-single-day. I also realised I was investing a lot of time writing, consuming educational/informative content by way of books, seminars, webinars, video courses, and everything in between. They were very informative and they did nothing to […]