It’s not for you

Years ago I was asked to lead a dormant Toastmasters club and turn it around. Just like that. I was already in line to become my home club’s President and this came in just like that. Without warning. And I clearly remember all that pressure. Leading one club isn’t easy, leading two was next to […]

Generosity isn’t a strategy

The list of people who create content daily is much smaller than the ones who create content often. The former lot may/may not show up higher in search rankings the rankings. Some may not show up at all. And that’s totally okay for the majority of them as their livelihoods aren’t dependent on the content […]

Don’t bring a knife to a gun fight

It’s one of my favorite idioms and literally means, “getting into a confrontational or challenging situation without being adequately equipped or prepared. Does that ring a bell? It should — everyone does it at some point in their lives. And that’s okay. But the key is to learn from your previous mistakes and try your […]

Cut the fluff, please!

We all loves stories, don’t we? It’s common knowledge. And marketers since the dawn of (their) civilisation (er, 19th century?) have been evangelising about the power of storytelling for ages! Authors, the kind who’re also good marketers or just happen to have a great marketing mind in their payroll, have leveraged this fact to their […]

What branding…

Is a representation of what the company isthe organizational values that cannot be compromisedthe trust within the company and the marketplacerecognition/familiarity/identityhow the company wants to be perceived by it’s clients/customersa consistent experience Isn’t your company’s ‘positioning’ strategyjust about that logo or that taglinejust a mission statementjust a bunch of guidelines written on a shared document […]

Consumption vs implementation

When it comes to food and content, we consume way too much than we need. While the former makes you fat, the latter just makes you constipated. There’s just too much information out there! (And too much food too!) So much so that we’ve reached a point where it’s important to set your priorities straight […]

Zen and the art of car maintenance

I was sweaty, restless and driving across three cities in Delhi-NCR. It was 39 degrees (celcius) outside but felt more like 45, thanks to my car’s clunky air conditioning. The four-hour drive was arduous to say the least. The first thing I did after coming home as guzzle down a litre of chilled water and […]

Lowering the price is for amateurs

Would you ever go to a doctor and ask if he could lower his fees? How about your accountant? Your college or the school you’re sending your kids to? Starbucks? You’re a regular there, aren’t you? If you’re in your right mind, you wouldn’t because no professional wants to do business with bargainers. Their time […]

You don’t create to be consumed today but to be found someday

The number of views used to be the only metric that mattered when I started to write every day. I was obsessed albeit for just about 8 days before I began to focus on what matters the most — creating something meaningful for yourself. Not others, but yourself. It’s easy to get distracted by metrics, […]