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marketing personal growth Random Thoughts

The best time to write

One of the ideas writers and content creators debate about is the best time to write. In fact, stop reading this and try Googling, “best time to write” and you’ll get over 3 billion hits! And almost every debate falls in the early morning, late at night, or anytime camp. I’ll be honest, no matter […]

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Fascinating marketing

The ideal audience

There’s an audience for everyone. It’s just a matter of time before you find them or even better, they find you. Marketers are obsessed with audience personas and for a very solid reason — it helps them reach out the relevant people in an efficient manner. But even then, they may not experience the desirable […]

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business coaching marketing Random Thoughts

It still isn’t about you!

I’ve shared my rant on this before but it seems we never seem to learn from our mistakes. This is particularly true with the independent consultants/coaches and small businesses. They’re overly fixed on their accreditations, affiliations, and awards that none of the clients or potential clients care about. Yet, we persist. Probably because there’s a […]

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marketing Random Thoughts

Creation and promotion

Ask any smart modern day content creator about their biggest obstacle and 9 out of 10 would say, “marketing.” They feel marketing is hard, gimmicky, and has gotten way too complex (read: data driven, sophisticated tools etc.) than it used to be. And each time I ask them to figure out a way nonetheless to […]

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business marketing Random Thoughts

I don’t want to hear the story, just tell me what to do!

For creative professionals almost all of their projects have diverse requirements. Which is great but what’s even better is that clients want them to step up the game and be the partner than an order taker. Unfortunately, this isn’t obvious to the creatives. Why? Because they either don’t expect it or have been burnt by […]

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business leadership marketing

Do the behaviour!

Sometime early last year I reflected on the amount of energy I was spending on my side-hustle. It was every-single-day. I also realised I was investing a lot of time writing, consuming educational/informative content by way of books, seminars, webinars, video courses, and everything in between. They were very informative and they did nothing to […]

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business marketing

Why getting in front of people will still be the best business strategy in 2020 and beyond

Call me old school but content creation just for the sake of creating content can’t be the only viable long-term strategy for customer acquisition. In fact, if blogs, podcasts, articles, reports, thought leadership, and point-of-view pieces were the answer to all our business development woes, every freaking business on this planet would have been doing […]

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Human Resources marketing personal growth Random Thoughts selling talent acquisition

Do the work before you’re ready to show it…

The one aspect that stuns me while reviewing resumes, cover letters and LinkedIn profiles of potential candidates is their portfolio. Most don’t have it and when asked they need “some time” to pull everything together. The ones who do have a portfolio share samples that are from 2014, 2015, 2016, along with their most recent […]

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business marketing Random Thoughts

It’s not for you

Years ago I was asked to lead a dormant Toastmasters club and turn it around. Just like that. I was already in line to become my home club’s President and this came in just like that. Without warning. And I clearly remember all that pressure. Leading one club isn’t easy, leading two was next to […]

Categories
business leadership marketing Random Thoughts

Generosity isn’t a strategy

The list of people who create content daily is much smaller than the ones who create content often. The former lot may/may not show up higher in search rankings the rankings. Some may not show up at all. And that’s totally okay for the majority of them as their livelihoods aren’t dependent on the content […]