-
Metrics that every marketing manager should care about
I’ve been going back and forth to this piece the whole day. A compelling read and something everyone in marketing (not just the managers) should carefully study. Let me promise you one thing — your marketing game will change the minute you decide to seriously consider data and patterns (as laid out in this piece).…
-
Guess who’s making the most money these days?
I remember buying my first information product. It was a copywriting course for $99 (or something like that, from what I can remember it was probably more… but I’m not sure) from one of the pioneers in the business. The course promised to transform my life and business (which I didn’t have) in just 90…
-
The content marketing process… explained!
This is a supercool find! A content marketing process… from start to finish*. Everything that you (or your colleague/friend/parents/spouse/whoever) wanted to know in an infographic format by the good folks at BuzzSumo. Check it out here: Here’s how it can make sense for you… If you work alone on projects, this process might help you…
-
Execution is everything!
I’ve talked in detail about hustle porn and how delusional can it get after some time (without any offense to GaryVee, of course, he wouldn’t give a shit but still…). Like it or not, the millions of fans that Gary has like him for the motivational messages he shares on a daily basis. It just feels…
-
It’s the “marketplace” stupid!
One of my agendas for the day was to create a profile on Upwork as an Executive Coach. Not exactly my way of doing things but the idea was suggested by one of my benefactors. And since it didn’t hurt to create one, I just made it. Of course, I looked up other coaches in…
-
Applied minimalism in the age of unlimited options!
Every subject of study has two facets: theory and application. We cram (while respectfully trying to understand) a lot of theory while we’re in school and continue doing that in college. If we’re driven enough to attend the lectures (in Asia, particularly in India) or stay awake (the rest of the world) that is. Take…
-
Having an editorial calendar isn’t enough
Finally! Someone nailed it on the head! It’s been a common perception that having a full calendar is all there is to it for content marketing. Clarification: Your Editorial Calendar is Not Your Content Marketing Strategy! What gives? Well, a lot. Check out this thorough and well-timed post by Michelle Linn.
-
Bootstrapping as a coach or a consultant
Great insights on bootstrapping as a solo practitioner from Seth’s podcast last evening. One of the fans asked the pivotal question for folks (the support professionals) like us — “How would an executive coach bootstrap?” Seth’s response was pretty straightforward — Coaches and consultants aren’t bootstrappers but freelancers. They have to fight for each and every…
-
How Content Can Push Consumers Further in the Buying Cycle
A sensible post on how valuable content push your potential customers into the buying cycle. Which, for the uninitiated, translates to more sales! And let’s not even discount the other great benefits of content but that’s already been discussed here and in about 7.7998 million and a half blog posts elsewhere. Unless you’re in the…