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business Fascinating personal growth Random Thoughts selling

Sometimes shipping it is the best market research

It’s common knowledge that each one of us have a book in us. I saw some random online marketing dude claiming, “there’s at least one online course in each of us.” The only thing I could think of was, “boy, times have changed.” One of the most common advise I hear from both the best […]

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leadership marketing Random Thoughts selling

The One-Sentence Guide to Persuasion

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” Blair Warren That sentence, my friend, is the only guide to persuasion you will ever need in your career and life. I’m serious. The following five points are […]

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Random Thoughts selling

Planning ain’t selling

In 15 years (1963-78), Joe Girard sold 13,001 Chevrolets. He sold 1,425 in 1973 alone! And in his book, How to Sell Anything to Anybody, he documents his exact process that made him one of the best car salesmen on the planet. Guess what did I find out? Besides the basic tactical-practical strategies, he invested […]

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business Random Thoughts selling

A simpler approach to solving problems

I love coffee! Not just any coffee but the freshly roasted, mid-dark or darker, 100% arabica that’s sourced from the best locations in India (or abroad, if I’m traveling but I don’t believing in shelling out a fortune for coffee; trust me, I’ve gotta keep it real at times.)! Now, go ahead, call me a […]

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selling

What to do if the price is too high?

It’s an age-old debate and that’s sickening to be honest. The price will always be too high for people who’re shopping for a better deal. But the ones who’re looking for great value will buy regardless of the price tag. If you’re faced with this basic price objection, you have three options: Reeducate them on […]

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Random Thoughts selling

You don’t have to buy it!

It’s amusing to see people go out of their way to bash up celebrity entrepreneurs. I watched a video (that somehow found it’s way in my feed) this morning where this gentleman calls some of the most famous names in the business world “contreprenuers,” for ripping people off! He even has a YouTube channel just […]

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Random Thoughts selling

Sell me this pen

Just do a Google or YouTube search for that phrase and you’ll have millions of hits. I saw it first towards the end of the epic movie, “The Wolf of the Wall Street.” (It’s a great movie and you should watch it!) At first it felt dramatic and powerful but over the past few years […]

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business coaching Random Thoughts selling

Value proposition is overrated

Simply because every business, big or small, has one and I’m pretty sure your business’ got one too! That’s why your prospects want to know “the difference between you and the next guy who’s selling the exact same services for cheap”! Which simply means that “top-notch quality and excellent value for money” isn’t really what […]

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Random Thoughts selling

Hitting unsubscribe might save your life

You know what I’m talking about — sales and promotional emails particularly from your favourite people and publications. Of course, not all of them deserve to see your trash can but the ones who’ve been quite regular about pitching their products and offerings certainly do. Here’s the reason why you should: Most are pitching their […]

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Human Resources marketing personal growth Random Thoughts selling talent acquisition

Do the work before you’re ready to show it…

The one aspect that stuns me while reviewing resumes, cover letters and LinkedIn profiles of potential candidates is their portfolio. Most don’t have it and when asked they need “some time” to pull everything together. The ones who do have a portfolio share samples that are from 2014, 2015, 2016, along with their most recent […]