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Finding your profitable niche
Most entrepreneurs, bootstrappers, and freelancers know that niches bring riches. But most don’t realise that niches are needs that are specific to particular demography or psychography. So, finding your niche is about providing a solution to the challenges that people are looking to resolve. The challenge of finding a profitable niche is that people don’t…
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Give them more than praise
If you’ve ever worked for someone else, you know the importance of rewards and recognition, don’t you? Remember how you felt when your boss said, “thanks everyone for your hardwork, well done,” when everyone clearly knew you busted your ass to get the project delivered on time? Or perhaps, that time when you worked over…
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This probably isn’t for you
One of my missions is to create products and services that makes me fulfilled as a teacher and coach. Yes, I know it’s selfish but I would rather think about my own standards than sucking up to my clients (students, in my case), peers, and authority figures to seek their validation. Marketers and business owners…
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It’s not for you
Years ago I was asked to lead a dormant Toastmasters club and turn it around. Just like that. I was already in line to become my home club’s President and this came in just like that. Without warning. And I clearly remember all that pressure. Leading one club isn’t easy, leading two was next to…
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Why be a unicorn when you can be a phoenix?
We know there’s a start-up boom everywhere. Particularly in developing countries like India. But then there are some who’ve either been part of it or have observed/studied the trends for quite a while now. And while the VC world’s looking for the next big unicorn (like the Ubers, AirBnB, WeWork, OYO, Ola and a whole…
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What if you run out of content or things to say?
That’s an existential question every content creator faces today. With the ginormous amount of content out there (videos, audios, texts and what not) prolific content creator are always on the edge of yet another crises — no content. At least nothing significant to say. I get it. I face the blank page almost every other…
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I hope you don’t mind
Received a super weird request by a local service provider after I told him that I will be opting for another (internationally acclaimed) provider who was charging almost half for their services! This person messaged me back asking me to forward the email/information that has a breakdown of the cost. Concluding the message with an…
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Should you pivot?
My response is almost always, “NO.” Because I know, while the temptation of changing course is real, there are no guarantees the new pathway will lead you to success. One of the fundamentals before even considering a pivot is to ensure that you’ve checked all the marks for your business’ position, strategy, branding, marketing, and…
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You’ve got to change that damn script!
If you have an idea or a thought that’s worth share, believe it, people have already heard it. Even if you think you’re a special snowflake or you have unique talents nobody else in the company has or you’re selling a world-class product that’ll save your prospect millions of dollars! If that’s too difficult to…
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It’s never about the price!
They say if hearing your price doesn’t make your prospects or clients gasp you’re not changing enough. And I totally second that opinion. Here’s the thing: The ones who’re stuck with the price tag or the “cost” of working won’t ever play at a world-class level. They don’t understand the difference between value and cost.…