Choose your clients wisely

The best way I know to separate yourself from everyone else is to narrow the scope of your target audience. Yes, like the minimum viable audience (MVA) but not exactly. Why? Because even your MVA will have a bunch of bloodsuckers who hate to pay money for the value you provide. It’s quite possible because […]

Let us partner for a change, can we?

The past two weeks I’ve been busy following up with a bunch of recruitment agencies for hiring a couple of graphic and presentation design resources. Heard back from half a dozen of them this morning and it wasn’t pleasant. Apparently, these companies have a criteria that my firm doesn’t fall into and hence they cannot […]

It’s never about the price!

They say if hearing your price doesn’t make your prospects or clients gasp you’re not changing enough. And I totally second that opinion. Here’s the thing: The ones who’re stuck with the price tag or the “cost” of working won’t ever play at a world-class level.They don’t understand the difference between value and cost. They […]

Who vouches for you?

Chances are many would, but all the hard work you’ve done over the years amounts to nothing if you’ve got no proof! I know it’s elementary but this is worth thinking about — how often have you gone out of your way to get that testimonial or positive feedback that you so much deserve? I […]

Love selling, but love building relationships more

So I shared yesterday’s post with a bunch of friends (just for kicks, not validation of course!). And one of my coach friends shot back stating “I sense a strong aversion to selling or being judged. Is that the case?” Ouch! Of course, not! I love to sell! Not in a crazy way but the […]

You can’t teach people how to…

I’m a huge fan of Guy Raz’s How I Built This podcast. I’ve been following it for the past couple of years and genuinely think it’s one of the best podcasts in the space. I just love the interviews. Heard Janice Bryant Howroyd, CEO of The ACT-1 Group, the largest privately held, woman owned workforce […]

How to make it easier for others to refer you

We know asking for referrals is the most effective way to grow your business. Some organizations have thrived purely on referrals. But most organizations, especially the small ones, are hesitant when it comes to referrals. They feel its awkward and intimidating (for the obvious fears of failure or rejection). And it sure is. But if […]

The buyer’s process

If you’re an entrepreneur or a freelancer or a business development expert you’ve been shown the door, brushed off, asked not to contact again or worst, been told: “they’ll think about it and get back to you.” Right? If that’s you, then let me tell you one thing — I’ve been there myself and can […]

Applied minimalism in the age of unlimited options!

Every subject of study has two facets: theory and application. We cram (while respectfully trying to understand) a lot of theory while we’re in school and continue doing that in college. If we’re driven enough to attend the lectures (in Asia, particularly in India) or stay awake (the rest of the world) that is. Take […]