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Now that I’m over it… why do I still have to create content?
After reading day before yesterday’s post, someone asked me, “Sunil, why even bother with your blog and podcast when you’ve decided to just focus on your executive leadership career?” Without a doubt, a solid question and something most followers of this blog might be wondering themselves. I don’t think our career choices have to be…
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Content creators and artists
Sadly in 2021, writers, musicians, cinematographers, filmmakers, designers, and other creative professionals are called “content creators.” Whatever happened to art and artists. Sure, one solid argument might be this: The kind of content needed to be created now Can not be created (alone) by Artists. Heads need something that sells; everything is about sales, not…
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My publishing strategy from 2015 and what I’ve learned from it
Alright, I have no intention of turning back the time, but the past few days, I’ve been going over my notes from yesteryears, and I now realise that I had grossly underestimated myself. Check this out: Publishing Strategy Blog continuously for the next six months (aim for 12-15 articles, possibly more) January 1, 2015—repost one…
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Curating content in 2021?
Here’s a note I found in Evernote dated July 23, 2015, on content curation. Pick a topic or an article that intrigues you Jot down the key message Search for the key message and pick up 5 to 10 authority websites that comment or speak on the same topic/key messages Review them and snip important…
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Why even bother with a blog in 2021?
A friend asked me this question out of sheer curiosity. It’s a valid question for 2021 when more people consume video and graphical content than text. Words aren’t as exciting as motion animation anyway. I don’t have to get offended by a question like that because it’s an opportunity to clarify why I do what…
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The solopreneur’s guide to content marketing
If there’s anyone who despises the word “content marketing” more than I do, let me know. Because I don’t think anyone else on this planet has reasons to hate one of the most popular forms of marketing. Here’s one of the reasons — despite being a “certified” content marketing professional, I couldn’t build a business…
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The LinkedIn strategy
Caveat: what I’m about to suggest is unconventional and may rub right into the faces of LinkedIn influencers and gurus. Read on if that’s okay with you. For me, the whole point of being on LinkedIn is to ignore the gurus and be yourself. Yup, I’m telling you to ignore what everyone else is doing…
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Bringing “This Might Not Work” back to the fore…
Life’s been pretty dull the past few months, thanks to COVID and the lockdowns that ensued, and I’ve been craving for a new challenge. This past week I reflected on the things that are going well and the things that can improve, only to realise that there’s this huge void in my life that I…
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Could content fatigue be real?
I spend close to 5 minutes every single day going through my social feeds. Most days, it’s even less as I primarily use LinkedIn and Facebook since everything else is just entertainment. At least, that’s how I feel like. And I know I should be spending more time to promote my ideas, business, and the…