Call me old school but content creation just for the sake of creating content can’t be the only viable long-term strategy for customer acquisition. In fact, if blogs, podcasts, articles, reports, thought leadership, and point-of-view pieces were the answer to all our business development woes, every freaking business on this planet would have been doing […]
I still think answering the most pressing questions on your website is a great idea for small (yet busy) companies to create valuable content. I’ve talked about this before and there’s a great book about it too! More people are consciously putting out content in the name of content marketing. Right now, I believe that’s […]
The list of people who create content daily is much smaller than the ones who create content often. The former lot may/may not show up higher in search rankings the rankings. Some may not show up at all. And that’s totally okay for the majority of them as their livelihoods aren’t dependent on the content […]
The number of views used to be the only metric that mattered when I started to write every day. I was obsessed albeit for just about 8 days before I began to focus on what matters the most — creating something meaningful for yourself. Not others, but yourself. It’s easy to get distracted by metrics, […]
So I shared yesterday’s post with a bunch of friends (just for kicks, not validation of course!). And one of my coach friends shot back stating “I sense a strong aversion to selling or being judged. Is that the case?” Ouch! Of course, not! I love to sell! Not in a crazy way but the […]
Been pondering over this for the past few days now. I am a part of several groups on Facebook, LinkedIn and even a few online (reddit-style) forums. And I’ll be the first to say that I get immense value from the forums and a couple of Facebook groups that I’m a part of, probably because […]
If you’re a small business owner or an agency owner you’re mostly playing defence… waiting for the next project, the next client or the next pay cheque to come through. It’s tough. And at times even your business’ survival becomes a question. Of course, the simplest way to resolve this challenge is to keep your […]
Finally! Someone nailed it on the head! It’s been a common perception that having a full calendar is all there is to it for content marketing. Clarification: Your Editorial Calendar is Not Your Content Marketing Strategy! What gives? Well, a lot. Check out this thorough and well-timed post by Michelle Linn.