Tag: content marketing strategy

  • Here’s my brain-dead simple 2021 marketing strategy

    One of my friends recently asked me about my marketing strategy for this year, given the circumstances — COVID, economies recovering, and that there’s a whole lot more competition in the coaching/independent consulting industry. It made me think because I hadn’t paid attention to my “marketing” strategy since early 2018 when I decided to keep […]

  • The solopreneur’s guide to content marketing

    If there’s anyone who despises the word “content marketing” more than I do, let me know. Because I don’t think anyone else on this planet has reasons to hate one of the most popular forms of marketing. Here’s one of the reasons — despite being a “certified” content marketing professional, I couldn’t build a business […]

  • How you can leverage content in 2020

    Let’s be honest — irrespective of your objective, if you’re looking for information you can find it in a matter of seconds. Consider this: More than 500 hours of content is being uploaded to YouTube right this minute! There are over 17 million active podcasts right now. Close to 600 million blogs exist of which, […]

  • Why getting in front of people will still be the best business strategy in 2020 and beyond

    Call me old school but content creation just for the sake of creating content can’t be the only viable long-term strategy for customer acquisition. In fact, if blogs, podcasts, articles, reports, thought leadership, and point-of-view pieces were the answer to all our business development woes, every freaking business on this planet would have been doing […]

  • They ask, you answer… redux

    I still think answering the most pressing questions on your website is a great idea for small (yet busy) companies to create valuable content. I’ve talked about this before and there’s a great book about it too! More people are consciously putting out content in the name of content marketing. Right now, I believe that’s […]

  • Generosity isn’t a strategy

    The list of people who create content daily is much smaller than the ones who create content often. The former lot may/may not show up higher in search rankings the rankings. Some may not show up at all. And that’s totally okay for the majority of them as their livelihoods aren’t dependent on the content […]

  • You don’t create to be consumed today but to be found someday

    The number of views used to be the only metric that mattered when I started to write every day. I was obsessed albeit for just about 8 days before I began to focus on what matters the most — creating something meaningful for yourself. Not others, but yourself. It’s easy to get distracted by metrics, […]

  • Love selling, but love building relationships more

    So I shared yesterday’s post with a bunch of friends (just for kicks, not validation of course!). And one of my coach friends shot back stating “I sense a strong aversion to selling or being judged. Is that the case?” Ouch! Of course, not! I love to sell! Not in a crazy way but the […]

  • Do online social groups really work?

    Been pondering over this for the past few days now. I am a part of several groups on Facebook, LinkedIn and even a few online (reddit-style) forums. And I’ll be the first to say that I get immense value from the forums and a couple of Facebook groups that I’m a part of, probably because […]

  • Leveraging your team and strengths to grow your business

    If you’re a small business owner or an agency owner you’re mostly playing defence… waiting for the next project, the next client or the next pay cheque to come through. It’s tough. And at times even your business’ survival becomes a question. Of course, the simplest way to resolve this challenge is to keep your […]