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It’s okay to reinvent that fucking wheel
We’re all obsessed with shortcuts to “shorten the curve.” We want to execute tactics that everyone else is doing because it’s working (or trending) or the newest strategy that scales or reaches the target audience better. And if we fail to change or try any of what’s “proven to be working,” we’re doomed. Sometimes I…
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The solopreneur’s guide to content marketing
If there’s anyone who despises the word “content marketing” more than I do, let me know. Because I don’t think anyone else on this planet has reasons to hate one of the most popular forms of marketing. Here’s one of the reasons — despite being a “certified” content marketing professional, I couldn’t build a business…
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How you can leverage content in 2020
Let’s be honest — irrespective of your objective, if you’re looking for information you can find it in a matter of seconds. Consider this: More than 500 hours of content is being uploaded to YouTube right this minute! There are over 17 million active podcasts right now. Close to 600 million blogs exist of which,…
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Could content fatigue be real?
I spend close to 5 minutes every single day going through my social feeds. Most days, it’s even less as I primarily use LinkedIn and Facebook since everything else is just entertainment. At least, that’s how I feel like. And I know I should be spending more time to promote my ideas, business, and the…
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Hitting unsubscribe might save your life
You know what I’m talking about — sales and promotional emails particularly from your favourite people and publications. Of course, not all of them deserve to see your trash can but the ones who’ve been quite regular about pitching their products and offerings certainly do. Here’s the reason why you should: Most are pitching their…
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Why getting in front of people will still be the best business strategy in 2020 and beyond
Call me old school but content creation just for the sake of creating content can’t be the only viable long-term strategy for customer acquisition. In fact, if blogs, podcasts, articles, reports, thought leadership, and point-of-view pieces were the answer to all our business development woes, every freaking business on this planet would have been doing…
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They ask, you answer… redux
I still think answering the most pressing questions on your website is a great idea for small (yet busy) companies to create valuable content. I’ve talked about this before and there’s a great book about it too! More people are consciously putting out content in the name of content marketing. Right now, I believe that’s…
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Generosity isn’t a strategy
The list of people who create content daily is much smaller than the ones who create content often. The former lot may/may not show up higher in search rankings the rankings. Some may not show up at all. And that’s totally okay for the majority of them as their livelihoods aren’t dependent on the content…
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What if you run out of content or things to say?
That’s an existential question every content creator faces today. With the ginormous amount of content out there (videos, audios, texts and what not) prolific content creator are always on the edge of yet another crises — no content. At least nothing significant to say. I get it. I face the blank page almost every other…