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My publishing strategy from 2015 and what I’ve learned from it
Alright, I have no intention of turning back the time, but the past few days, I’ve been going over my notes from yesteryears, and I now realise that I had grossly underestimated myself. Check this out: Publishing Strategy Blog continuously for the next six months (aim for 12-15 articles, possibly more) January 1, 2015—repost one…
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Observations are all that we have
I don’t think I’m smarter, wiser, or any better than the writers, business people, psychologists, or experts out there. And that’s not coming from a place of insecurity but heightened awareness. I can’t think the way these professionals do, which is highly analytical. That could be because I’m lazy or simply because I don’t feel…
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Why even bother with a blog in 2021?
A friend asked me this question out of sheer curiosity. It’s a valid question for 2021 when more people consume video and graphical content than text. Words aren’t as exciting as motion animation anyway. I don’t have to get offended by a question like that because it’s an opportunity to clarify why I do what…
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It’s okay to reinvent that fucking wheel
We’re all obsessed with shortcuts to “shorten the curve.” We want to execute tactics that everyone else is doing because it’s working (or trending) or the newest strategy that scales or reaches the target audience better. And if we fail to change or try any of what’s “proven to be working,” we’re doomed. Sometimes I…
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The solopreneur’s guide to content marketing
If there’s anyone who despises the word “content marketing” more than I do, let me know. Because I don’t think anyone else on this planet has reasons to hate one of the most popular forms of marketing. Here’s one of the reasons — despite being a “certified” content marketing professional, I couldn’t build a business…
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The LinkedIn strategy
Caveat: what I’m about to suggest is unconventional and may rub right into the faces of LinkedIn influencers and gurus. Read on if that’s okay with you. For me, the whole point of being on LinkedIn is to ignore the gurus and be yourself. Yup, I’m telling you to ignore what everyone else is doing…
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You don’t need more content but better insights
The information super-highway of the 90s has turned into something that’s far, far, far greater than anyone could’ve imagined back then. I think there’s way too much information out there. And it’s only going to increase by each passing second. While the allure of having information at your fingertips is priceless, I often like to…
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This content is more suited for Facebook, not LinkedIn
I’ve had quite a handful of instances the past couple of weeks where one of my contacts (or perhaps one of theirs) post something personal and meaningful (to them) only to be flagged down by comments such as: “This content is for Facebook and not LinkedIn. Please, don’t post these kind of messages here.” “Please…
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On creating value over content
Ironic it may seem but focusing on creating value has helped me see things differently. It definitely has helped me be more purposeful with the content I create, particularly the ones I share here and on socials. And the best part is that I’ve stopped caring about arbitrary stats, tactics, or traffic. Some may call…
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Consumption vs implementation
When it comes to food and content, we consume way too much than we need. While the former makes you fat, the latter just makes you constipated. There’s just too much information out there! (And too much food too!) So much so that we’ve reached a point where it’s important to set your priorities straight…