Creating change with generosity

It’s a well acknowledged notion that you’ve got to be in the right position or know someone who is, to exact change. I think those factors are useful and might help but aren’t the only ones influencing change. There’s more to it. Years ago, I was hired by a corporate client for a long-term copywriting […]

Generosity isn’t a strategy

The list of people who create content daily is much smaller than the ones who create content often. The former lot may/may not show up higher in search rankings the rankings. Some may not show up at all. And that’s totally okay for the majority of them as their livelihoods aren’t dependent on the content […]

What if you run out of content or things to say?

That’s an existential question every content creator faces today. With the ginormous amount of content out there (videos, audios, texts and what not) prolific content creator are always on the edge of yet another crises — no content. At least nothing significant to say. I get it. I face the blank page almost every other […]

Random thoughts are for real

Bumped into a former colleague yesterday. It was a chance encounter but a good one nonetheless. It’s great to catch up with someone from work after ages! He was blown away with the things I have been doing lately (it’s the usual stuff that you know of… but folks these days get easily impressed with […]

You don’t create to be consumed today but to be found someday

The number of views used to be the only metric that mattered when I started to write every day. I was obsessed albeit for just about 8 days before I began to focus on what matters the most — creating something meaningful for yourself. Not others, but yourself. It’s easy to get distracted by metrics, […]

Do online social groups really work?

Been pondering over this for the past few days now. I am a part of several groups on Facebook, LinkedIn and even a few online (reddit-style) forums. And I’ll be the first to say that I get immense value from the forums and a couple of Facebook groups that I’m a part of, probably because […]

Is there nothing new under the sun?

While I’m not sure if that’s the truth, I certainly know we all have a hard time believing that statement. But here’s my honest opinion — your thoughts have been thunk before. Your ideas have been implemented before. Your challenges have been dealt with before. You just need to look for these old ideas and […]

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]

Less is more… when it comes to blogging

Found this in my inbox just now… Read the post on Neil’s site. Here’s the crux of it: He only wrote 862 blog posts himself. The rest are from the KISSmetrics blog and translations. (But I still admire him for what he writes, which is always super-useful and fun to read!) More content doesn’t mean […]

They ask, you answer

Bumped into this great book by Marcus Sheridan! Technically, I didn’t really bump into it. I’d heard Marcus on a podcast (can’t remember which one, but do check out his Mad Marketing podcast) in July last year and even bought the book… but I picked it up last week and when I’d finally finished it […]