Tag: know your audience

  • Someone matters more than everyone

    Over the years, I’ve noticed one healthy pattern among people who’re trying to do something new — they want to please everyone. That’s one of the reasons why they would share the links to their new blog, YouTube channel, or Facebook page with their friends for “feedback.” And I believe that very act is also […]

  • Don’t bring a knife to a gun fight

    It’s one of my favorite idioms and literally means, “getting into a confrontational or challenging situation without being adequately equipped or prepared. Does that ring a bell? It should — everyone does it at some point in their lives. And that’s okay. But the key is to learn from your previous mistakes and try your […]

  • You can change a dozen things or start with just one

    One of the most popular activities among seasoned trainers and facilitators is to have the participants stand up and pick a partner. And after that, they’re all asked to change 12 things about their appearance (tousle up their hair, unbuckle their belt… one gentlemen even unzipped his pants)! The response is almost always overwhelming! Some […]

  • Majoring in the minor things

    It’s the truth. Something almost all of us default too. Because we want to get it right. And this is particularly true with leaders at small and mid-size organisations. While I don’t understand the psychology behind this behaviour, I do know it stems from insecurity. If you disagree, explain why would a startup’s CEO (or […]

  • Connecting with others takes energy… a lot of it!

    You know most people prefer to “wing-it” on stage? Yeah, I know they’d like to stick with their natural style but you and I know that just BS. They prefer winging it because it’s far more draining for a speaker/presenter/communicator/trainer to take the time to know the audience. Think about the possible questions you will […]