Getting off Facebook and Twitter was an easy decision — the platforms weren’t adding value to my day-to-day activities or professional pursuits. Clinging on to LinkedIn and Instagram was deliberate. The former was purely for professional reasons. The latter was convenient — fewer words, more pictures, and much easier to scroll down to the following…… Continue reading Please don’t sign up for LinkedIn university
One of my friends recently asked me about my marketing strategy for this year, given the circumstances — COVID, economies recovering, and that there’s a whole lot more competition in the coaching/independent consulting industry. It made me think because I hadn’t paid attention to my “marketing” strategy since early 2018 when I decided to keep…… Continue reading Here’s my brain-dead simple 2021 marketing strategy
Caveat: what I’m about to suggest is unconventional and may rub right into the faces of LinkedIn influencers and gurus. Read on if that’s okay with you. For me, the whole point of being on LinkedIn is to ignore the gurus and be yourself. Yup, I’m telling you to ignore what everyone else is doing…… Continue reading The LinkedIn strategy
I’ve had quite a handful of instances the past couple of weeks where one of my contacts (or perhaps one of theirs) post something personal and meaningful (to them) only to be flagged down by comments such as: “This content is for Facebook and not LinkedIn. Please, don’t post these kind of messages here.””Please post…… Continue reading This content is more suited for Facebook, not LinkedIn
A few minute after the brief introduction I asked this potential candidates for a sales position, “What achievements in the past you think can help you perform better at this role?” She mentioned the usual and then this, “I also have 40,000 LinkedIn contacts. That’s something most people in my circle can’t even think of.…… Continue reading Your self-worth isn’t the same as your LinkedIn network
One thing that I absolutely hate about Job Boards and LinkedIn is that they’ve made the candidate’s application process damn simpler! If you’re confused, let me clarify — it’s simpler for the candidate but a living hell for a recruiter who’s determined (or desperate) to find the right candidate for the role in question. Sure,…… Continue reading Just because it says “easy apply” doesn’t mean you have to
Chances are many would, but all the hard work you’ve done over the years amounts to nothing if you’ve got no proof! I know it’s elementary but this is worth thinking about — how often have you gone out of your way to get that testimonial or positive feedback that you so much deserve? I…… Continue reading Who vouches for you?
So I shared yesterday’s post with a bunch of friends (just for kicks, not validation of course!). And one of my coach friends shot back stating “I sense a strong aversion to selling or being judged. Is that the case?” Ouch! Of course, not! I love to sell! Not in a crazy way but the…… Continue reading Love selling, but love building relationships more
Been pondering over this for the past few days now. I am a part of several groups on Facebook, LinkedIn and even a few online (reddit-style) forums. And I’ll be the first to say that I get immense value from the forums and a couple of Facebook groups that I’m a part of, probably because…… Continue reading Do online social groups really work?