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Marketing is Personal
While helping one of my clients discover a marketing strategy that makes sense, I realised how powerful, soul-satisfying, and freeing is the process of finding something that resonates with one’s authentic self. And that’s especially true when people realise that they don’t have to sell their souls to market themselves or make a living as…
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Minimal but purposeful marketing for 2021
One of the most beautiful things about a blog is that you get a platform to document your life. Your wins, losses, thoughts, observations, and most importantly, your evolution as a person. I don’t know about you, but for me, that’s a powerful motivator. And if you’ve been following this blog for any length of…
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Here’s my brain-dead simple 2021 marketing strategy
One of my friends recently asked me about my marketing strategy for this year, given the circumstances — COVID, economies recovering, and that there’s a whole lot more competition in the coaching/independent consulting industry. It made me think because I hadn’t paid attention to my “marketing” strategy since early 2018 when I decided to keep…
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Someone matters more than everyone
Over the years, I’ve noticed one healthy pattern among people who’re trying to do something new — they want to please everyone. That’s one of the reasons why they would share the links to their new blog, YouTube channel, or Facebook page with their friends for “feedback.” And I believe that very act is also…
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Not a coach but an entrepreneur providing coaching services
We’re well past the middle of November, which for me means that it’s time to reflect and study on the year that’s about to fade out, for good, I must say. If you think this might be a tad too early a time for self-reflection, you’re probably right. But I can’t cram all the year’s…
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Build a better product
Time and again, I’ve heard the following from most entrepreneurs and solopreneurs: I have a great product, but for some reason, nobody’s buying There isn’t a great product-market fit Here’s the truth nobody likes to talk about — the product sucks! And that’s okay, so long as you’re not in denial. No product or service…
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Demography vs Psychography
Marketers and researchers have used demography as an essential tool for their research and analysis for ages now. The word “demography” literally means the statistical study of populations, humans being one of them. And as with most study areas, various subtopics have spun off of demography, including demographic analysis and demographic profiling. As you can…
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The Greatest Marketing Strategy Ever 2.0
The skeptical version of me read Gary Vaynerchuk’s Crush It! more than a decade ago. I wasn’t sure his was a business book I would like to read. “He’s a wine guy after all!” That’s what I (and a million others) though. And boy, I’m just super-grateful to the good senses that prompted me to…
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Don’t bring a knife to a gun fight
It’s one of my favorite idioms and literally means, “getting into a confrontational or challenging situation without being adequately equipped or prepared. Does that ring a bell? It should — everyone does it at some point in their lives. And that’s okay. But the key is to learn from your previous mistakes and try your…