Tag: marketing yourself

  • Someone matters more than everyone

    Over the years, I’ve noticed one healthy pattern among people who’re trying to do something new — they want to please everyone. That’s one of the reasons why they would share the links to their new blog, YouTube channel, or Facebook page with their friends for “feedback.” And I believe that very act is also […]

  • Not a coach but an entrepreneur providing coaching services

    We’re well past the middle of November, which for me means that it’s time to reflect and study on the year that’s about to fade out, for good, I must say. If you think this might be a tad too early a time for self-reflection, you’re probably right. But I can’t cram all the year’s […]

  • Obscurity is the enemy

    Do a quick search of consultants, coaches, and trainers on LinkedIn and you’ll find a staggering number of well intentioned folks listed as founders and CEOs of their companies! And if as an HR professional I was asked for look for an executive coach* for my organisation, who would I choose? It’s a difficult question […]

  • It still isn’t about you!

    I’ve shared my rant on this before but it seems we never seem to learn from our mistakes. This is particularly true with the independent consultants/coaches and small businesses. They’re overly fixed on their accreditations, affiliations, and awards that none of the clients or potential clients care about. Yet, we persist. Probably because there’s a […]

  • Choose your clients wisely

    The best way I know to separate yourself from everyone else is to narrow the scope of your target audience. Yes, like the minimum viable audience (MVA) but not exactly. Why? Because even your MVA will have a bunch of bloodsuckers who hate to pay money for the value you provide. It’s quite possible because […]

  • The only way to become an established authority…

    Everyone wants to be one. And they want it fast. Authority, influence and power might as well be the most desired and valued social recognition in the 21st century. We can blame it on the internet but I would say it was meant to be this way. We can’t help but change with the times. […]

  • What’s your market?

    And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]

  • Do pass this on to a “content marketing” newbie…

    It’s been quite a “content” heavy day for me. Literally. I’ve been bumping into content marketing or related queries/posts/comments/suggestions/strategy all through the day! It’s dinner time… and lo, I’m talking about “content” here again! I’ll keep this one short (I’ll try) — “content” is everywhere. The ideas, suggestions, tactics and the strategy (short, mid or […]

  • Why even bother with side projects

    Regardless of who you’re working for (yourself or someone else), you should have a side project. Period. It’s not about hustling to make millions. If it happens, great! If not, that isn’t the point anyway. I’ve been working on numerous side-projects since 2007. And I’ll be honest, I haven’t made a nickel off any of […]

  • It’s the “marketplace” stupid!

    One of my agendas for the day was to create a profile on Upwork as an Executive Coach. Not exactly my way of doing things but the idea was suggested by one of my benefactors. And since it didn’t hurt to create one, I just made it. Of course, I looked up other coaches in […]