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Random Thoughts selling

Hitting unsubscribe might save your life

You know what I’m talking about — sales and promotional emails particularly from your favourite people and publications. Of course, not all of them deserve to see your trash can but the ones who’ve been quite regular about pitching their products and offerings certainly do. Here’s the reason why you should: Most are pitching their […]

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business Random Thoughts

Be like Jay Fai

It’s one of the highly popular restaurants in Bangkok, Thailand. And not because it’s fine-dining (it is not) or fast food but for reasons you and I probably won’t know. Why? Because neither of us is getting in before January next year. They’re fully booked! Now that’s an achievement for a restaurant that’s basically serves […]

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business marketing Random Thoughts

It’s not for you

Years ago I was asked to lead a dormant Toastmasters club and turn it around. Just like that. I was already in line to become my home club’s President and this came in just like that. Without warning. And I clearly remember all that pressure. Leading one club isn’t easy, leading two was next to […]

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business marketing

What branding…

Is a representation of what the company is the organizational values that cannot be compromised the trust within the company and the marketplace recognition/familiarity/identity how the company wants to be perceived by it’s clients/customers a consistent experience Isn’t your company’s ‘positioning’ strategy just about that logo or that tagline just a mission statement just a […]

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business Fascinating marketing

Most people don’t want to be hustled

I was rewatching an old (3 years) AskGaryVee Show featuring Seth Godin. And I’m so glad I did because the clip oozes wisdom and insight on marketing, content and the internet as we know it. But the best part was Seth’s explanation of markets: “There isn’t one market. There are many markets. you can sell […]

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business marketing Random Thoughts

Zen and the art of car maintenance

I was sweaty, restless and driving across three cities in Delhi-NCR. It was 39 degrees (celcius) outside but felt more like 45, thanks to my car’s clunky air conditioning. The four-hour drive was arduous to say the least. The first thing I did after coming home as guzzle down a litre of chilled water and […]

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business Random Thoughts

Choose your clients wisely

The best way I know to separate yourself from everyone else is to narrow the scope of your target audience. Yes, like the minimum viable audience (MVA) but not exactly. Why? Because even your MVA will have a bunch of bloodsuckers who hate to pay money for the value you provide. It’s quite possible because […]

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business leadership selling teams

Leveraging your team and strengths to grow your business

If you’re a small business owner or an agency owner you’re mostly playing defence… waiting for the next project, the next client or the next pay cheque to come through. It’s tough. And at times even your business’ survival becomes a question. Of course, the simplest way to resolve this challenge is to keep your […]

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leadership selling

Don’t sell without a process

I’m relatively new to sales and business development. The shift from marketing/marketing communications wasn’t really a smooth ride since I took it upon myself to create a sales process from the scratch. Apparently, there is and element of risk when you’re being proactive. I hadn’t realise that up until that day when I got on […]

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business marketing selling

What’s your market?

And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every […]