Tag: personal branding

  • Here’s my brain-dead simple 2021 marketing strategy

    One of my friends recently asked me about my marketing strategy for this year, given the circumstances — COVID, economies recovering, and that there’s a whole lot more competition in the coaching/independent consulting industry. It made me think because I hadn’t paid attention to my “marketing” strategy since early 2018 when I decided to keep…

  • LinkedIn strategy for 2021

    While I am not a massive fan of having social media as the default (or worse, the only) marketing tool, I think LinkedIn deserves a place in every working professional or B2B business’ marketing arsenal. The challenge, however, is that the platform is ever-evolving. And there are times I’ve strongly felt that LinkedIn’s slowly becoming…

  • The LinkedIn strategy

    Caveat: what I’m about to suggest is unconventional and may rub right into the faces of LinkedIn influencers and gurus. Read on if that’s okay with you. For me, the whole point of being on LinkedIn is to ignore the gurus and be yourself. Yup, I’m telling you to ignore what everyone else is doing…

  • It’s getting kind of sickening…

    If you’re normal, you must be on at least a couple of social media networks or probably on all of the big four platforms (Facebook, Twitter, LinkedIn, and Instagram), like I am. If yes, great! Welcome to the club! I’m sure you’re having a great time if you’re one of those who live in one…

  • How you can leverage content in 2020

    Let’s be honest — irrespective of your objective, if you’re looking for information you can find it in a matter of seconds. Consider this: More than 500 hours of content is being uploaded to YouTube right this minute! There are over 17 million active podcasts right now. Close to 600 million blogs exist of which,…

  • Random thoughts are for real

    Bumped into a former colleague yesterday. It was a chance encounter but a good one nonetheless. It’s great to catch up with someone from work after ages! He was blown away with the things I have been doing lately (it’s the usual stuff that you know of… but folks these days get easily impressed with…

  • So, what do you do?

    Every now and then I would bump into someone who would eventually ask me, “So, what do you do?” It’s one of my least favorite questions. The worst of all scenarios, however, is introducing myself in public settings. I hate it. And that’s just putting it mildly. Yet, I end up sharing a rambling of…

  • What I learned from showing up to post every day in 2018

    Listen, this post is a mere formality. Not as in showing up/write something for the heck of it, but to document what I learned from posting every day last year. It was inevitable. I’ve read numerous accounts across the web of people pushing themselves to blog every day for 3 months, 6 months, 12 months…

  • Thought leadership is overrated

    It’s everywhere. And everybody wants to be one. But why? And for what? For more website traffic? Invitations to speak? Personal branding? Growing your network (or net worth as folks would like to put it)? Your Klout score? I don’t believe in thought leadership for a simple reason that anyone can have thoughts and anyone…