sunil nair

Tag: purposeful marketing

  • Minimal but purposeful marketing for 2021

    One of the most beautiful things about a blog is that you get a platform to document your life. Your wins, losses, thoughts, observations, and most importantly, your evolution as a person. I don’t know about you, but for me, that’s a powerful motivator. And if you’ve been following this blog for any length of…

  • Build a better product

    Time and again, I’ve heard the following from most entrepreneurs and solopreneurs: I have a great product, but for some reason, nobody’s buying There isn’t a great product-market fit Here’s the truth nobody likes to talk about — the product sucks! And that’s okay, so long as you’re not in denial. No product or service…

  • It’s getting kind of sickening…

    If you’re normal, you must be on at least a couple of social media networks or probably on all of the big four platforms (Facebook, Twitter, LinkedIn, and Instagram), like I am. If yes, great! Welcome to the club! I’m sure you’re having a great time if you’re one of those who live in one…

  • What’s your market?

    And by that, people usually mean who do you really serve? (And you never know if they’re curious to find their direct competitor in you!) Marketers fuss a lot about customer avatars or the ideal customer profile or the target audience at ends, which gets irritating (at times). It’s a major turn off to every…