I don’t want to hear the story, just tell me what to do!

For creative professionals almost all of their projects have diverse requirements. Which is great but what’s even better is that clients want them to step up the game and be the partner than an order taker. Unfortunately, this isn’t obvious to the creatives. Why? Because they either don’t expect it or have been burnt by […]

Do the work before you’re ready to show it…

The one aspect that stuns me while reviewing resumes, cover letters and LinkedIn profiles of potential candidates is their portfolio. Most don’t have it and when asked they need “some time” to pull everything together. The ones who do have a portfolio share samples that are from 2014, 2015, 2016, along with their most recent […]