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Fascinating marketing

The ideal audience

There’s an audience for everyone. It’s just a matter of time before you find them or even better, they find you. Marketers are obsessed with audience personas and for a very solid reason — it helps them reach out the relevant people in an efficient manner. But even then, they may not experience the desirable […]

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business coaching marketing selling

Bootstrapping as a coach or a consultant

Great insights on bootstrapping as a solo practitioner from Seth’s podcast last evening. One of the fans asked the pivotal question for folks (the support professionals) like us — “How would an executive coach bootstrap?” Seth’s response was pretty straightforward — Coaches and consultants aren’t bootstrappers but freelancers. They have to fight for each and every […]

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business

Going solo as a bootstrapper

I’m a fan of microbusinesses. It’s just the right kind of business for me personally since I’m not that swashbuckling entrepreneur every raves about. I don’t wish to be one. Sure, it doesn’t hurt to earn money while one sleeps but I’d rather focus on a business that pays for the value I create working […]

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Uncategorized

Less is more… when it comes to blogging

Found this in my inbox just now… Read the post on Neil’s site. Here’s the crux of it: He only wrote 862 blog posts himself. The rest are from the KISSmetrics blog and translations. (But I still admire him for what he writes, which is always super-useful and fun to read!) More content doesn’t mean […]

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Uncategorized

Your best move as a new soloprenuer

I know how it feels having a job one day and staying at home looking at the ceiling the next… wondering what on earth would you do or worse where the heck am I going to get my clients from? One of the biggest challenges solopreneurs face is to keep their sales/business development pipeline full. […]