Tag: thought leadership

  • LinkedIn strategy for 2021

    While I am not a massive fan of having social media as the default (or worse, the only) marketing tool, I think LinkedIn deserves a place in every working professional or B2B business’ marketing arsenal. The challenge, however, is that the platform is ever-evolving. And there are times I’ve strongly felt that LinkedIn’s slowly becoming…

  • Thought leadership is overrated

    It’s everywhere. And everybody wants to be one. But why? And for what? For more website traffic? Invitations to speak? Personal branding? Growing your network (or net worth as folks would like to put it)? Your Klout score? I don’t believe in thought leadership for a simple reason that anyone can have thoughts and anyone…