Tag: writing

  • So, the streak has ended

    Now, truthfully, I saw this coming years ago but was happy it didn’t happen sooner. I have been behind my posts for months now. And as you know, once behind, there’s only so much you can catch up on unless something is on the line. That’s rarely the case with a blog, personal or professional. […]

  • Now that I’m over it… why do I still have to create content?

    After reading day before yesterday’s post, someone asked me, “Sunil, why even bother with your blog and podcast when you’ve decided to just focus on your executive leadership career?” Without a doubt, a solid question and something most followers of this blog might be wondering themselves. I don’t think our career choices have to be […]

  • The Mad Men’s guide to writing stellar copy (part 2)

    I’m stoked about part 2 of The Mad Men’s guide to writing stellar copy series because it covers the most exciting aspects of constructing superb copy that gets read, shared, and brings in the dough. If you missed part 1, you should read that before returning to this post.   Here’s the rest of it:  Commit […]

  • The Mad Men’s guide to writing stellar copy (part 1)

    I’ve been developing my swipe file collection of some of the most incredible ads and copywriters. While researching for great fodder, I bumped into this fantastic post by the good folks at CopyHackers.com. If you’ve been looking for “rules” for writing compelling copy that gets read, shared, and converted, look no further. This might be […]

  • Write what you repeat

    Over the past few years, I’ve realized that I don’t have a method or writing system. The words flow in if I decide to block out the distractions and get to work, irrespective of the time of the day. Of course, the best writing happens when I’m feeling mentally fresh, and there’s nothing else on […]

  • Why even bother with a blog in 2021?

    A friend asked me this question out of sheer curiosity. It’s a valid question for 2021 when more people consume video and graphical content than text. Words aren’t as exciting as motion animation anyway. I don’t have to get offended by a question like that because it’s an opportunity to clarify why I do what […]

  • Nobody likes to write but…

    … everyone loves having written. If you’ve been following this blog, I’m sure you’ve come across this theme quite a few times. That’s primarily because getting my butt to the chair to write is one of the hardest things I can do on a day-to-day basis. And that’s not because I’m not too fond of […]

  • The subtle art of being an imperfectionist

    Although I’ve never been a fan of shitty first drafts, embracing the concept has been life-changing. It has made me far more productive as a writer and leader than my previous avatar that was so selfish, controlling, and a perfectionist. I was a pain-in-the-ass for others and, most importantly, myself. My outlook never allowed me […]

  • Writing apps for Windows

    I’m a productivity nerd of the highest order, and I’m constantly refining, exploring, and experimenting with the latest and significant when it comes to apps, frameworks, and methodologies. So, much so that I’m thinking maybe “productivity” should be one of my considerations for a research topic for my PhD thesis. I’m not kidding. The other […]

  • It’s not the pencil but the practice

    I’d read and bookmarked this bit from one of Seth Godin’s downloads many years back. Stephen King, one of the most beloved, famous and bestselling authors ever, often goes to writer’s conferences. After he talks for a little bit, he asks, “Any questions?” Inevitably, someone raises their hand—I’m paraphrasing here—and says, “Mr King, you are […]